How Important Is Page Load Speed in the User Experience?

by UX Blog Team

Did you know that if your website takes 5 seconds to load or more, the bounce rate can get higher than 90%? This means that almost 9 out of 10 visitors will leave your website and probably never come back again.

Now you probably understand how important website load speed is. It plays a vital role in user experience and it can affect your profits too. Keep reading to find out how slow loading pages can impact your online business.

1. Most Website Visitors Will Leave

In today’s fast-paced internet world, no one is expected to wait more than 2 seconds for a page to load. People simply don’t have the patience anymore and if your website doesn’t load quickly enough, visitors will just leave. Remember that there are probably thousands of websites just like yours on the internet, so why anyone would wait for the page to load when they can simply visit another website that loads faster?

2. Most Website Visitors Might Never Come Back

Not only that visitors can quickly leave your website, but most of them will also remember the negative experience they had. They might associate the URL of your website with poor user experience and they might never come back. In other words, having a slow-loading website might make you lose precious customers forever.

3. Having a Slow Website Can Decrease Conversion Rates

It’s imperative for business websites to have a streamlined user experience to facilitate the buying process for customers. If this doesn’t happen and people have to wait too much before they buy something, you might lose them forever. Even worse, these potential clients can go and buy from your competitor and this can be a very frustrating experience for you.

4. Slow Websites Are Penalized By Search Engines

Not only that you might see customers leave your website forever, but you might also how your search engine rankings drop significantly over a few months. The algorithms of various search engines put an emphasis and loading time, so sites that don’t load fast are penalized. That’s because they create a poor user experience and make internet users wait too long for a piece of information.

How To Improve The Load Speed Of Your Website?

Since loading speed is so important, most website owners want to do everything to increase it. Luckily, there are many ways you can do that. For example, make sure that your web pages contain small pictures that can be downloaded faster. Large pictures with sizes over 2MB can take a while to download, especially for users with a slow internet connection.

Secondly, you might also want to work with a website designer to optimize your website for mobile devices. As of 2018, more than 50% of all website traffic is generated through mobile devices, so you might want to capitalize on that.

Now You Know How Load Speed Can Affect Your Website!

As you can see, load speed can affect your website in many ways and it might even ruin your business if you have slow-loading web pages. Make sure that you spend a decent amount of time and money to increase the speed of your website and you’re on the right path to success.

For more interesting tips and tricks on how to improve user experience, make sure that you check out our website and read the articles posted there!

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