Did you know that nearly 90% of internet users don’t want to return to a website that offered them a bad user experience? If you run an online business, this fact is very important because it shows you how important user experience is and encourages you to do everything to improve it.
But what exactly is user experience in the first place? How can you improve something if you don’t know its exact definition? Well, this article strives to answer all your questions related to user experience, so keep reading to find out more!
What Is User Experience?
The term “user experience” can also be written as UX and it refers to the perceptions and reactions a person has as a result of interacting with a product or service. In our case, it refers to the honest impression an internet user has after visiting your website. Peter Morville attributed a few characteristics to the user experience such as being useful, usable, desirable, valuable, findable, credible, and accessible.
Questions To Ask Regarding User Experience
Now that you know what UX is, you can take a closer look at your website and ask yourself a few questions to determine how good its user experience is.
1. Is My Website Useful?
Sites shouldn’t be created willy-nilly, they need to serve a purpose and help to solve a problem. Is your site useful? Does it help your clients solve a problem? Does it make the lives of your clients easier and better?
2. Is My Website Usable?
User experience is important on all platforms and across all devices, whether we talk about computers, tablets, laptops, mobile phones, etc. Your website needs to be usable across all these devices to score great marks on UX.
3. Is My Website Likeable?
Websites shouldn’t only be useful and usable, but also attractive and eye-catching. Your website needs to provide a pleasant and enjoyable experience to the visitors so that they come back in the future.
4. Is My Website Easy To Navigate?
There’s no point in having a lot of information on your website if it cannot be found easily. Is your search bar positioned in the right place where people can find it easily? Is your website menu easy to read and intuitive?
5. Do Visitors Trust My Website?
Credibility has a huge impact on user experience and search engine rankings as well. It’s important to have an SSL certificate installed on your website and take advantage of internet security services, especially if people can buy from your website.
6. Is My Website Accessible?
Accessibility is also important when it comes to UX. It refers to a series of elements that make your website open to visitors from different countries and from different time zones. Is your website accessible to users with disabilities as well?
7. Does My Website Offer a Valuable Experience?
The overall value of your website should also be taken into account. For example, if your website suddenly disappears, are there clients who will be disappointed by this? Does your website offer a broad collection of goods and services that make people’s lives better?
Now You Know More About User Experience!
As you can see, user experience refers to a compilation of factors that need to be taken into account. Improving UX cannot be done overnight, so make sure that you have patience when you tweak your website to make it more valuable.
Also, don’t hesitate to check out the other articles and tips on our website to learn more about user experience and how you can improve it!