You only get one chance to make a strong first impression. In order to make the best impression possible online, user experience (UX) is key.
User experience prioritizes making life easier for your customers. By improving your website for UX, you’re making it easier for customers to find what they’re looking for. That quick, easy experience will stay in their minds, which benefits your brand’s reputation.
A negative experience, on the other hand, could cause you to lose customers forever. In fact, 88% of online shoppers won’t return to a site after a bad experience.
Don’t risk losing customers. Instead, keep reading for the five website UX improvements you can make to strengthen user satisfaction and keep them coming back for more.
1. Speed It Up
According to Google, 53% of mobile site visitors will leave if a page takes longer than three seconds to load. Meanwhile, the probability of a bounce increases 123% as page load time increases from one to 10 seconds.
In other words, you could end up losing customers if your pages aren’t loading quickly.
The first step to improving your website UX is to speed up your load times. Otherwise, people will bounce, which will cause your search engine ranking to drop.
People expect pages to load quickly. Make sure your site is optimized for mobile devices as well. Otherwise, you’re scaring off a big piece of your website traffic.
Speeding up your site will make it easier to use and explore.
Then, people will stay on your page longer and find what they’re looking for.
2. Leave Breathing Space
A page that’s stuffed with content can feel overwhelming. Instead, give your content breathing space. White space will give your website a clean, elegant look.
You can also use white space and minimalistic design trends to improve the visitor’s website user experience.
White space makes it easier for people to explore your content. You can also use space to guide people from one piece of information to the next. Ultimately, you can guide them to a form, allowing you to convert visitors into customers.
3. Add Search
Make it easy for people to find what they’re looking for. Start by adding a search field to your website. Keep it at the top of the page so it’s easy to find.
If people can’t find what they’re looking for, they’ll leave!
4. Improve Readability
Make sure to structure your page content as well. Here are a few tips to get you started:
- Shorten sentences
- Use bulleted lists
- Don’t underline words that aren’t links
- Make sure the font type and size are easy to read
- Use black text on white backgrounds
- Keep paragraphs short (one to three sentences)
You can also use website headings design to break large pieces of information apart.
Remove any website element you don’t need. Instead, focus on engaging your visitors and conveying important information. Decluttering unessential elements will give you more space for your buttons, forms, and other lead generators.
Awesome UX: 5 Essential Tips to Drastically Improve Website UX
By taking the time to improve your website UX, you can keep visitors on the page and exploring your content. Then, you can turn those visitors into sales! Grow your business with these five tips for better UX design.